Keystone Mall: Indianapolis’s Premier Fashion Shopping Destination

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Nestled in the northeast section of Indianapolis, Indiana, The Fashion Mall at Keystone, commonly referred to as The Fashion Mall, stands as a beacon of upscale shopping and refined taste. This prestigious shopping center, strategically located off I-465 at 86th Street and Keystone, is not just a mall; it’s the vibrant heart of the Keystone at the Crossing district, a bustling area known for its high-end retail and dining experiences.

An Icon of Luxury and Style

Owned, developed, and managed by the Indianapolis-based Simon Property Group, The Fashion Mall is synonymous with luxury and exclusivity. It boasts anchor stores that are household names in quality and prestige, including Nordstrom, Pottery Barn, The North Face, Apple Store, Urban Outfitters, Crate & Barrel, and Saks Fifth Avenue. These flagship stores, along with 123 specialty shops and restaurants, make The Fashion Mall a must-visit destination for anyone seeking a premier shopping experience.

The mall’s design is as impressive as its roster of stores, with two two-story buildings that were once linked by a glass archway known as “The Crossing”. This architectural feature, which doubled as the mall’s food court, has since been transformed into additional retail space, a testament to the mall’s continual evolution to meet the discerning tastes of its visitors.

A Unique Shopping Experience

What sets The Fashion Mall apart is not just its array of high-end retailers, but also the uniqueness of its offerings. Over 40% of the stores in the mall boast their sole location in the state of Indiana, making it a unique shopping destination where visitors can find exclusive products and services not available elsewhere in the state. As of the end of 2006, about 97% of the store’s retail area was in use, reflecting the mall’s high occupancy rate and its success as a premier shopping destination.

The area, sometimes referred to as Keystone/Clearwater, encompasses the large neighboring Clearwater Crossing mixed-use development, named after the nearby Lake Clearwater. This extended area provides a continuous retail corridor that merges seamlessly with the Castleton Square Mall shopping area to the east, creating an expansive shopping and dining experience that caters to every taste and preference.

A Rich History of Retail Evolution

The Fashion Mall’s journey from a modest 50,000-square-foot luxury mall in the early 1970s to its current sprawling 680,000 square feet is a story of ambition, vision, and continual reinvention. Originally adjacent to The Bazaar, a companion shopping center with a maze of corridors housing family-run stores, The Fashion Mall has undergone several renovations and expansions. The Bazaar was eventually demolished to accommodate the growing demands of the Fashion Mall, illustrating the mall’s expanding influence in the region’s retail landscape.

The evolution of the mall’s retail offerings is notable, with significant changes in its anchor stores over the years. Jacobson’s, the mall’s original anchor and the only store of its kind in Indiana, was replaced by Saks Fifth Avenue in 2002. Parisian, another former anchor, was converted to Nordstrom in 2008, enhancing the mall’s reputation as a destination for high-quality fashion and retail.

A Continuous Corridor of Retail Excellence

The Fashion Mall, along with the Clearwater Crossing development, forms a continuous retail corridor that extends to the Castleton Square Mall area, offering an uninterrupted shopping experience that spans nearly 3 miles. This corridor is a testament to the area’s growth as a regional shopping hub, attracting visitors not just from Indianapolis, but from across the state and beyond.

The Future of Upscale Shopping

The Fashion Mall at Keystone continues to set the standard for luxury shopping in Indianapolis. With its impressive roster of exclusive retailers, architectural elegance, and a history of continual growth and adaptation, the mall is more than just a shopping center—it’s a landmark of retail excellence. Whether you’re seeking the latest in fashion, technology, or home decor, The Fashion Mall at Keystone offers a curated shopping experience that caters to the sophisticated tastes of its clientele.

As the mall moves forward, it remains committed to offering an unparalleled shopping experience, blending luxury, style, and convenience in the heart of Indianapolis. The Fashion Mall at Keystone is not just a destination; it’s a journey through the best in retail, dining, and entertainment, promising every visitor a memorable and exquisite experience.