Empowering Real Estate Success: The Keystone Realty Approach

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In the dynamic world of real estate, Keystone Realty emerges as a beacon of innovation and support for real estate professionals. Established in 2016 by a visionary trio, Mark Taglieber, James Steele, and James McIntyre, Keystone Realty began with a singular mission: to sell newly-constructed homes by Keystone Communities. However, the journey soon evolved as the team recognized the burgeoning potential beyond their initial scope. This article delves into the transformative journey of Keystone Realty, its foundational principles, strategic expansions, and the collective expertise that sets it apart in the competitive real estate landscape.

The Genesis and Evolution of Keystone Realty

Keystone Realty’s journey commenced with a focused mission to market the fresh creations of Keystone Communities, yet it didn’t take long for the visionary founders to spot an expanding appetite among real estate agents. These agents were eager to enhance their portfolios, not just with new homes but also with re-sales, plots of land, and commercial properties. This keen observation prompted a pivotal shift in Keystone Realty’s strategy. In the early months of 2019, the firm opened its doors wider, inviting agents from various backgrounds who were in search of a space that blended professionalism with a touch of warmth. This move was not just about expansion but about embracing diversity in real estate offerings, thereby catering to a broader market.

The strategic acquisition of a modern office facility in East Paulding towards the close of 2018 was a significant step in materializing Keystone Realty’s expanded vision. This new base wasn’t just a physical space; it was a statement of intent, signaling the firm’s readiness to accommodate a more diverse and dynamic real estate community. With amenities like a well-appointed conference room, multiple office spaces, and a dedicated workroom, the office was designed with the agents’ multifaceted needs in mind. This environment was meticulously crafted to ensure that every agent, regardless of their specialty in the real estate spectrum, felt supported and had access to the tools necessary for their success. Keystone Realty’s commitment to providing a nurturing environment was clear, setting a new standard in how real estate agencies support their agents.

A Commitment to Professional Growth

Keystone Realty’s ethos is deeply rooted in creating a nurturing ecosystem where real estate agents can achieve unparalleled growth and success. This commitment to agent development is evident in the comprehensive support structure that forms the backbone of the agency. From advanced training programs to cutting-edge marketing tools, Keystone ensures its agents have everything they need to excel. The emphasis on maintaining a strong industry reputation is not just about external perception but also about building an internal culture of excellence and integrity. This approach has led to Keystone Realty being recognized as a beacon of professionalism and quality in the real estate community, attracting both seasoned professionals and aspiring agents.

The financial framework at Keystone Realty is designed with a keen understanding of the challenges and opportunities in the real estate profession. By allowing agents to retain a significant portion of their commissions, Keystone not only empowers them financially but also instills a sense of ownership and pride in their work. This model fosters a motivating environment where agents are encouraged to push boundaries and innovate, knowing they have the full support of their brokerage. The result is a dynamic and thriving community of real estate professionals who are not just working for Keystone Realty but are active participants in its continued success and growth. This symbiotic relationship between the agency and its agents is a testament to Keystone’s forward-thinking approach and its unwavering commitment to mutual success.

The Architectural Pillars: Leadership and Experience

The leadership dynamics at Keystone Realty stand as a cornerstone of its success, embodied by the seasoned duo of Mark Taglieber and Penny Beam. Mark, with his extensive tenure in the real estate sector since 2009, brings a wealth of knowledge and a nuanced perspective on property sales, including new and re-sale homes, distressed properties, and commercial ventures. His prior experience in residential real estate development across the Atlanta suburbs enriches his brokerage leadership, allowing him to offer valuable insights into the construction and development aspects that are crucial for real estate agents.

Penny Beam complements this leadership landscape with her robust experience since 2005, playing a pivotal role in broker support at Keystone Realty. Her involvement ensures that agents receive the guidance and assistance they need, reinforcing the firm’s commitment to nurturing and supporting its team. This dynamic leadership duo fosters a culture of excellence and mentorship within Keystone Realty, setting a high standard for real estate professionalism. Their combined expertise not only drives the strategic direction of the firm but also instills confidence among agents, knowing they are backed by leaders who understand the intricacies of the real estate market and are dedicated to their professional growth.

Learn more about Keystone Realty in the video below.

Keystone Realty: A Synonym for Agent Empowerment

Keystone Realty’s foundational philosophy extends far beyond providing mere office space; it’s about cultivating an ecosystem where real estate agents thrive. This ethos is built on the understanding that for agents to truly excel, they need a supportive environment that acknowledges their efforts, values their time, and rewards their achievements appropriately. This philosophy has been the bedrock of Keystone Realty since its establishment, guiding its policies and practices.

The brokerage’s dedication to creating such an environment is evident in its continuous efforts to evolve and adapt its services to meet the changing needs of its agents. From offering competitive commission structures that ensure agents are fairly compensated for their hard work, to providing access to state-of-the-art resources and support, Keystone Realty is committed to being at the forefront of the industry. This unwavering commitment not only makes Keystone Realty an attractive platform for top talent in the real estate field but also fosters a culture of success, collaboration, and professional development, making it a beacon for those aspiring to reach new heights in their real estate careers.


Keystone Realty, since its inception in 2016 by visionaries Mark Taglieber, James Steele, and James McIntyre, has grown into a distinguished brand in the real estate industry, renowned for its commitment to empowering agents and fostering professional growth. With a foundational goal to provide a nurturing environment, the brand has continuously adapted to the evolving needs of real estate professionals, offering robust support, fair financial frameworks, and a collaborative atmosphere. The leadership duo of Mark Taglieber and Penny Beam brings a wealth of experience and expertise, underpinning the brand’s ethos of respect, support, and fair compensation for its agents. Keystone Realty stands out as a beacon for real estate professionals, embodying a culture of success and collaboration, making it a preferred destination for those seeking to excel in their careers.